Two ways to work with ATL
Portfolio residencies for VCs who want repeatable GTM infrastructure across their companies. Referral partnerships for operators who encounter infrastructure gaps in the field.
GTM Portfolio Residency
Your portfolio companies buy Clay, Gong, Apollo. But without clean data pipelines, integrated workflows, and automated routing, those tools become expensive shelf-ware. We fix that. Repeatable, company by company.
Higher success rate on first GTM hires
Your portco's first RevOps or sales leaders inherit working systems instead of building from scratch. Faster ramp, less churn.
Less wasted burn on disconnected tooling
Many founders lack the GTM depth to fully utilize the stack they have. We optimize to gain full capability and cut tool redundancy.
One vendor, repeatable deployment
Standardized approach across your portfolio. One relationship to manage, consistent quality, shared learnings between engagements.
Portfolio insights
Quarterly anonymized reporting on GTM patterns across your companies. See what's working, where gaps persist, and how portcos compare.
Residency tiers
Repeatable intervention to stabilize, build, and hand off GTM infrastructure. Pick the depth that fits your portco's stage.
Stabilize + Baseline
Stop the bleeding. Fix lead leakage, clean core data, establish routing basics. The portco walks away with a working foundation and a clear roadmap for what comes next.
Core Workflows + Operating Cadence
Build the systems the team uses every day. Outbound, pipeline visibility, meeting automation, and the dashboards leadership needs to make real decisions.
Scale + Hire-Ready Handoff
Full infrastructure build. The portco's GTM stack runs automatically, the first ops hire inherits documented systems, and governance is in place to keep things clean as the team grows.
How to start: Pick one portfolio company for a 30-day residency or a single automation sprint. We'll demonstrate the model on real infrastructure. If it works, we roll it across the portfolio. If it doesn't, you got a build-ready diagnostic for one company and clarity on whether this approach fits.
Referral partnerships
You work with companies that have GTM infrastructure gaps. We fix those gaps. When you send them our way, you earn a referral fee on the first engagement.
Fractional CROs, CFOs, CMOs
You see the broken systems firsthand. You know they need automation and clean data before your strategy can work. Send them to us for the build.
Agencies & Consultants
You deliver strategy, messaging, or campaigns. But the infrastructure under it is a mess. We handle the plumbing so your work actually sticks.
Sales Trainers & Coaches
You train reps to execute. But if the systems don't support the playbook, training doesn't stick. We build the systems that make your coaching durable.
HubSpot / CRM Implementers
You set up the CRM. We build the automation layer on top of it. Different work, same client. Natural handoff in both directions.
How it works
You spot the gap
A client has broken infrastructure, tools they're not using, or systems that won't scale with their next hire. You know it's not your scope.
You make the intro
Warm email, shared Slack, or just point them to our site. We take it from there. No selling on your end.
We build, you earn
If the referral closes, you earn a percentage of the first engagement. The structure is straightforward and reciprocal.